After graduating from St. George's Austrian High School, Zeynep Ege Dura continued her education at Boğaziçi University’s Department of Political Science and International Relations followed by a master's degree in Business Management at the same university. She started her career in 1998 as a Marketing Specialist at Coca Cola and continued as the Marketing and CRM Manager at Doğuş Broadcasting Group and worked in the marketing departments of companies from various sectors such as BP and Philip Morris. She became one of the first members of the Turkish e-commerce community with her marketing experience, which she strengthened by carrying out studies on market and customer/consumer insight analysis to grow the business volume of brands. Starting her e-commerce career as the Sales Director at Limango, she implemented the first e-commerce applications in Turkey. Subsequently, she achieved a significant increase in the ratio of e-commerce sales to turnover in Flo and Defacto companies, where she implemented omni-channel applications at national and international level. During her 7 years of e-commerce experience, she has both trained experienced people for the e-commerce sector in Turkey and supported the growth of companies that were still in their start-up phase. Since 2018, Zeynep Ege Dura has been working as the CMO responsible for Marketing, Product and Customer Experience and Telesales at Edenred, the company that founded the meal card industry in the world and introduced it to Turkey with the Ticket Restaurant brand.